Adidas Growth Strategies

IV. Introduction This analysis is about the company adidas that belongs to the adidas Group. The adidas Group sells products under the brands adidas, Reebok and TaylorMade-adidas Golf. Adidas is on the market over 80 years and sells products for every kind of sports. The adidas group was founded in the year 1949 by Adolf Dassler. A company that started with selling soccer shoes contains today a wide product assortment with footwear, apparel and accessories. The brand is further divided into three subbrands called adidas performance, original and sport style. TaylorMade-adidas also offers wide range of golf equipment and matching golf apparel and accessories. On their homepage the adidas Group claims to be â€Å"a global leader in the sporting goods industry† (adidas group, what we do). The company can be described as a global player because they have 170 subsidiaries in different countries that are directed from their headquarter in Germany which is the home of the adidas brand. Headquarters of Reebok and TaylorMade-adidas Golf are in the US in Massachusetts and California. Besides the international subsidiaries of the company, products of the group are available in every country through their online store. Their strategy to success is â€Å"continuously strengthen our brands and products to improve our competitive position and financial performance†. The following paper is going to analyze external and internal situation of adidas. Further, their marketing and growth strategies will be analysed. Major focus of this paper will be on the customer analysis. Growth Strategies The evaluation of the performance of a company is often measured trough growth in sales. Growth strategies determine how companies want to increase their market share or sales. They are crucial for the success of a company and should be selected carefully. There are different strategic options that companies have. Many companies pursue different types of growth strategies. Main decisions of a company are if they want to stay in existing markets or enter into new markets and further if they have existing products or if they develop new products. A combination of those four elements leads to the different types of growth strategies: penetration strategies, product-market expansion strategies, vertical integration strategies, differentiation, and diversification. Penetration Strategies (existing products/existing markets) Penetration Strategies means that companies sell their existing products on already existing markets. Companies choosing this strategy have to gain competitive advantage through pricing, marketing, etc. They want to gain market share and convince the customers of their competitors to buy at their stores. Adidas is definitely using penetration strategies. For over 80 years adidas is selling sports apparel and accessories. Through a successful established brand image adidas still sells their sports apparel all over the world. Their marketing efforts as described in the part promotion strategies help them to remain competitive. Product expansion strategies/Product Development (new products / existing markets) You can speak of product expansion or product development strategies if a company develops new products and try to sell them to existing markets. Adidas made also use of product expansion strategies through introducing adidas performance, originals and style in October 2000. The company expanded their products through a new style line that focuses more on fashion than on sports clothes. You can speak of product expansion because although the style is different it is still in the apparel sector. Further, adidas modifies their products continuously. In February 2010 they just introduced their new developed womens’ Body Mapping Technology that â€Å"defin[es] female-specific heat and sweat zones in order to place fabrics directly where they are needed the most, delivering optimised function to provide maximum comfort during workout. (Adidas, Press Room) The new technology will be used in adidas’ new CLIMA365 collection that will be introduced in Spring/Summer 2010. Another expanding of their products is heart rate sensing apparel so that consumers don’t need a pacer while running. Through developing new technologies to improve their sports apparel consumers feel that adidas is always up to date with new sports innovations. On their web site adidas also created an own section called â€Å"mi†. Customers have the possibility to personalize products. For example you can personalize shoes. Besides color and design, it is possible for customers two order the left and right shoe in different sizes and width. Customers have the possibility to identify with the adidas products through creating their own personal adidas clothes. Market expansion strategies/Market Development (existing products/ new markets) In this strategy companies try to sell their products to new markets. Cooperation of adidas with Stella McCartney and Porsche Design Sports can be seen as a market expansion. The reason for evaluating it as market expansion is that the new target market of these products is fashion. They target consumers that are interested in high fashion, who do not have to be interested in the sports sector. Fashion and lifestyle is in the focus of these apparel lines. Vertical integration strategies (existing market/ different stage of production) A vertical integration strategy describes â€Å"The degree to which a firm owns its upstream suppliers and its downstream buyers† (Blackwell Reference Online, Vertical Integration Strategy). In a value chain we have the manufacturer, wholesaler and retailer. If a retailer also owns a factory and manufactures its products it would be a backward integration. The purpose of vertical integration is to increase the control of the stages of development. In the early beginnings adidas produced all their shoes and apparel on their own. Through the huge expansion in the last decades adidas don’t produce all their apparel on their own. Today they own 9 own factories where they produce some of their products. Further, they have around 615 main suppliers from all over the world. Production is in Europe (27%), Asia (51%) and America (22%). (EVB, Adidas) Differentiation (uniqueness) The differentiation is a strategy with the main focus of developing a product, service or image that is unique and with attributes that are highly appreciated and valued by customers. Customers will value them higher as products or services of competitors. Through creating a unique image companies that make successful use of this strategy can often sell their products for a higher price. So it is easier for companies to present their products as unique because they get more money to cover their costs. Factors that describe companies that make use of differentiation are †¢ Access to leading scientific research. Highly skilled and creative product development team. †¢ Strong sales team with the ability to successfully communicate the perceived strengths of the product. †¢ Corporate reputation for quality and innovation. (QuickMBA, Porter’s Generic Strategies) A risk that companies have to face when using this strategy is that competitors will try to imitate the co mpany or change consumers mind/ taste. The brand adidas as mentioned before exists over 80 years. They had a long time to create their unique brand image. Adidas stands for quality and expertise in everything that is related to sports. Through supporting and sponsoring different kind of sports events such as the UEFA Champion League in 2008 adidas consumers’ view of adidas is always connected with sports. Further, in their adidas performance collection they make use of innovation such as the mentioned Body Mapping Technology. Showing the consumers that they are using new technologies and constantly improving their products differentiates adidas from their competitors. Customers feel that adidas uses all their possibilities to offer products that will help them doing a good performance in their sports. Diversification (new products/ new markets) Diversification is also a growth strategy. â€Å"The purpose of diversification is to allow the company to enter lines of business that are different from current operations†. (Thomas, Joe, Diversification Strategy) This means that companies try to sell new products to new markets. This strategy is risky because the company is moving in unknown markets where they do not have experience. (Tutor2u, Ansoff’s product/ market matrix) Further, we can distinguish between concentric, horizontal and conglomerate diversification. The first form, concentric diversification, is when a company â€Å"adds related products or markets†. Horizontal diversification is when a company sells products that are unrelated to their existing but would appeal to their customers. The third option is conglomerate diversification. It occurs when a company goes into a totally different market with new products. There is no relation between the already existing products. This would be for example if a supermarket also sells travels. A successful company such as adidas also wants to enlarge their markets and is searching for new ways to expand their business. Recently, in January 2010 adidas introduced the miCoach interactive training system guide. The program miCoach is available over the adidas website. Customers can choose between different training plans such as de-stress or learn how to run. It can be described as horizontal diversification because they now offer a service â€Å"personal training†. The micoach pacers that they sell can be seen as concentric diversification because pacers that measure your heart rate are related to sports and sports apparel. Another form of concentric diversification can be seen in their deodorant and shower gel that they are selling at drugstores and supermarkets. It is related to their main market because people who do sports need a good deodorant and have to take a shower afterwards. After analyzing adidas growth strategies you can say that adidas knows what they are doing. They focus on different growth strategies to gain market share and increase sales. Most of the time they focus on product extension to improve their product assortment. I think that because of a well-established brand name adidas should try more to make use of diversification. They can also sell other products or services because people trust this brand. A lot of people all around the world are fascinated by sports. Like the company jumba juice they could for example sell healthy drinks and juice to support a healty sport-oriented life style. Global strategy A company that has a global strategy views the world as one market and tries to standardize their marketing activities. Nevertheless, product adaptations are made where they are necessary. As mentioned before adidas is a global company. Their products are available in nearly every country on earth and their target markets are sports oriented customers all over the world. They sell their products successfully under the name adidas in every country. A comparison of the different country websites shows their standardization for different countries. If you enter www. adidas. com or www. adidas. de or www. adidas. fr it will only change the language and some actual topics but the whole design and offer is the same. Adaptations are only made where they are necessary. On the US homepage for example you can find Lacrosse under adidas Performance whereas on the German homepage it cannot be found because the game is not played in Germany. Adidas knows their markets and takes care of cultural or country specific differences. The company also says hat they know that they have to adapt to certain cultural differences. Further, they recognise the consumer buying behaviour and the unique retail landscape when operating in different markets. In 2009 the company reorganised their brand structure. They moved from a vertically integrated brand structure to a functional multi-brand structure. Now adidas has a Global Sales and Global Brands function. The Global Sales Function is responsible for the commercial activities where as the Global Brands function takes care of the marketing activities of the brands adidas sport performance, adidas sport style and also Reebok. For their 2,200 retail stores they set global guidelines so that they can increase efficiency and to create consistent conditions to ensure longterm profitability. These two new created functions show that adidas is focused on a global strategy. Together with the new structure of the organisation the adidas Group also decided on new measures. First, they want to establish joint operating models for adidas in most of their global markets. Second, they want to eliminate regional headquarters so that they have a more direct interaction between the global functions and the foreign markets. And third, they decided that they separated the responsibility for the Global Brands and Global sales. Now the CEO of the adidas Group Herbert Hainer is responsible for Global Sales and Erich Stamminger, a member of the executive board takes care of Global Brands. Main objective of these new divisions is to ensure that all chances on their operating markets and categories are taken through a development of well-structured and coordinated â€Å"Go-to-Market† strategies. They have to develop innovative products and communication strategies that can persuade consumers in the different markets. All in all, you can say that Adidas is a global player. They are selling their products around the world. It is easier for them to develop a global strategy because they see the world as one huge â€Å"sports market†. They target the customers that like to do sports and like the sports style for clothing. Nevertheless, they know the different type of sports consumers’ prefer in different countries. The only aspect that could be improved by adidas is to focus more on country specific sports. In the US for example football is really popular. They could create a special football line to satisfy the needs of the customers. Sources: Adidas Group, What we do, http://www. adidas-group. om/en/ourgroup/our_business/default. aspx, accessed on 17 April 2010. Adidas, Press Room, http://www. press. adidas. com/desktopdefault. aspx/tabid-11/16_read-10905/, accessed on 24 April 2010. Adidas, The adidas story year by year, http://www. press. adidas. com/Desktopdefault. aspx/tabid-28/41_read-1209/, accessed on 24 April 2010. Ansoff Matrix, W hat is the Ansoff Matrix, http://www. ansoffmatrix. com/, accessed on 20 April 2010. Blackwell Reference Online, Vertical Integration Strategy, http://www. blackwellreference. com/public/tocnode? id=g9780631233176_chunk_g978140511828629_ss7-1, accessed on 20 April 2010. Cateora, P. R. and Graham, J. L. , International Marketing, 13th edition, 2007, New York. EVB, Adidas, http://www. evb. ch/p25010738. html, accessed on 25 April 2010. http://www. gaebler. com/Growth-Strategies. htm QuickMBA, Porter’s Generic Strategies, http://www. quickmba. com/strategy/generic. shtml, accessed on 20 April 2010. Thomas, Joe, Diversification Strategy, http://www. enotes. com/management-encyclopedia/diversification-strategy, accessed on 21April 2010. Tutor2u, Ansoff’s product/market matrix, http://tutor2u. net/business/strategy/ansoff_matrix. htm, accessed on 20 April 2010. www. adidas. com www. adidas. de

Ethics of stem cell research Essay

The employment of human embryonic stem cells is a significant breakthrough in the filed of biomedical research. The capability to isolate, culture, harvest and manipulate stem cells presents a huge potential to generate new cells that will technically replace non-functional or degenerate cells in a patient’s body. Such revolutionary technology may possibly serve as a new treatment method for incurable and debilitating diseases. Amidst the excitement within the scientific world for the promises stem cell research brings, there is a growing debate on the ethics that are associated with this novel technology. The collection and manipulation of embryonic stem cells in the laboratory is dependent on the destruction of embryos. Such procurement of biological material therefore warrants the termination of an embryo which directly represents the very beginning of a human being (Robertson, 1999; Leies, 2005). Society has thus questioned whether the scientific world has ignored the absolute value of life in exchange for excellence in biomedical research. In a newspaper article from the Washington post entitled â€Å"Clash over stem cell research heats up,† Rick Weiss (2006) describes how stem cell research is perceived by two sides of the issue. Both sides have aggressively used the media in helping them air out their concerns and excitement, respectively, over the use of embryonic stem cells. The newspaper article was written and published a few days before the Senate would meet to determine the fate of embryonic stem cell research in the United States. The stem cell research bill was initially reviewed in 2001 and indicated that research efforts on embryonic stem cells in the United States will not be funded due to ethical reasons. This new bill will thus take control of the 2001 restriction and will therefore allow funding of research programs on embryonic stem cells that have been created as of August 2001. The bill aims to preserve and protect human embryos from their destruction, yet several scientific groups have claimed that this restriction has hampered their research efforts on regenerative medicine, and has also resulted in the lag of research output. More importantly, other countries that are not restricted from performing embryonic stem cell research have gained a 5-years’ worth of research advantage over the United States. The controversy regarding the ethical issues of embryonic stem cell research impacts the entire human population. Each individual in the society has a susceptibility to contract a disease that might possibly need the use of stem cells that can replace defective ones in the body. We have heard of a number of public figures that have suffered from diseases that could have been resolved through the use of embryonic stem cells. The late former President Ronal Reagan suffered from Alzheimer’s disease and the late actor Christopher Reeve experienced spinal cord injury. Both of these individuals are prime examples of people who could have benefited from the results of embryonic stem cell research. Stem cells may be cultured and manipulated to differentiate into specific types of cells such as astrocytes or brain cells for Alzheimer’s patients, and neural cells for patients with spinal cord injury (Snow, 2003). However, nothing has been done since 2001 because the federal government has put a hold on any research activities that involves stem cell manipulation and experimentation. A solution to current debate on the ethical issues associated with embryonic stem cell research is the comprehensive explanation of the definition of embryonic stem cells. It is imperative that the non-scientific public understand the principles and techniques behind the generation of embryonic stem cells. It is also important that the public know that harvesting embryonic stem cells is not much different from abortion. It is also essential to understand that the body of a human female biologically destroys or discards hundred of eggs cells through the natural course. The scientific group, in turn, should be patient enough to explain the area of embryonic stem cell research. I think that the ethical debate on the use of embryonic stem cells for research originates mainly from the miscommunication, misunderstanding and misrepresentation of the concept of embryonic stem cells. In addition, the public only relies on the information that is released by senators and stem cell research activists, who have actually distorted the concept of stem cell research. Should the scientific world be humble enough to example the basics of stem cell research, including the misnomers and benefits of the research, the ethical debate on this issue would decrease and might even vanish. The debate on the ethical issues of stem cell research is just one of several topics that have been under intense scrutiny by the public eye. Other issues of human concern include the employment of genetically modified organisms (GMO), organic foods, genetic engineering and biotechnology. It should be known that these technological innovations were basically created to improve the quality of life and not to destroy existing life forms. Everything that interacts with human beings has its benefits and disadvantages, yet these biomedical breakthroughs are the usual focus of attention of the public. However, if we weigh the benefits and risks of stem cell research, we will realize that the benefits of stem cell research far outweighs the disadvantages that may result from the use of this technology. We should always remember that decades ago, so many lives were lost from bacterial infection because antibiotics were not discovered yet. Today, antibiotics are a common treatment regime for bacterial infections, which is a huge benefit to human health, but it also has resulting in the creation of drug-resistant strains of bacteria. The same setting may also be observed in terms of stem cell research, but we should intelligently consider both sides of the technology.

Employee Health Analysis

Report on Employee Health Analysis| November 16 2012 | A detailed analysis regarding the health related issues of Data entry operators where a possible structure of problems and solutions are given after analyzing the data of 50 clerical staffs. | Avijit Mitra MHRM 12HS60007| Table of Contents Introduction3 Background3 Method4 Objective5 Problem Analysis5 Recommendations7 Conclusion9 Introduction Staff welfare is an important facility provided by companies to their employees to keep their motivation levels high. Organizations frame many approaches to ensure health and safety of their employees.But not all of the approaches focus on contribution of both work design and employee welfare. Many organizational and individual issues emerge in management of employee health and safety. With successful implementation of Employee welfare facilities it can be ensured that employees are monitoring and addressing health issues with resultant benefits of reduced absenteeism, improved productivity and reduced injury rates. Background A manufacturing facility in Mumbai employs three data entry operators who work full time entering the records related to production, personnel, and inventory data into the computer.As required by the labour agreement, in addition to a one-hour break as part of the lunch period, these three operators receive two 15 minutes break daily; they may take them at any convenient time, once in the morning and the other in the afternoon. Otherwise, they generally work at their keyboards all day. One of the operators was absent from work for two weeks for a condition diagnosed as carpal tunnel syndrome, a neuromuscular disorder of the tendons and tissues in the wrists caused by repeated hand motions. His symptoms included a severe ache in the wrist and ever growing pain in the neck and shoulder.However, after a week, a second data entry operator experienced similar symptoms; his doctor diagnosed his ailment as ‘RSI or repetitive stress injury’ and referred to it informally as the VDT (Video Display Terminal) disease. With more data entry operators to be hired, Ramesh Chauhan asked his assistant, Sandeep Kaul, to gather additional information on this condition. He wants Sandeep to make any appropriate recommendations regarding the work environment — posture, furniture, work habits, rest breaks, and the like — that will alleviate this problem. MethodPreparation of Detailed Analysis Complete method took three stages to assess mental stress of the employees. Before the actual analysis, employees were informed about the course of the proceedings. On the basis of general information about the company including the corporate structure, descriptions of work tasks, work time regulations, and rules on internal communications a set of questionnaire was prepared. Stress Analysis: Observation and Structured Analysis Specific questions were asked to employees to understand their work tasks and working situation.In additio n employees were asked about cooperation with other departments, frequency of specific activities, or organizational arrangements in order to better describe the conditions of the job in detail. Evaluation and Recommendations After the stress analysis many problems are identified due to the mental demand of the job. A detailed policy recommendation is constructed to selectively reduce areas of psychological stress which was identified in the organization. Objective Determining the requirements of organizational stress analysis * Getting an objective assessment of the mental demands of jobs in the organization * Using the analysis to improve productivity reducing the psychological stress * Determining the readiness of employees to join stressful job like data entry Problem Analysis | Physical Work Settings The physical settings of work affect the performance of employees to a great extent. Some of these factors include temperature, noise levels, and proper lighting affect job perform ance.Other work setting factors include size of work area, kinds of materials used, distance between work areas, cubicle arrangementSick Building Syndrome It is a situation in which employees experience acute health problems and discomfort due to the time spent in a building (particularly their workplace). Some factors that lead to sick buildings include poor air quality, inadequate ventilation, improper cleanliness, rodents, stench of adhesives and gluesErgonomics The term comes from the Greek word ergon, which means â€Å"work,† and omics which means â€Å"management of. Ergonomics is the study of physiological, psychological, and engineering design aspects of a job, including such factors as fatigue, lighting, tools, equipment layout, and placement of controls. It is the interface between men and machines. Ergonomics is taken into consideration when designing the workstation for computer operators. Problems of back ache, eye strain and headache arise due to long working h ours spent in front of computers. Engineering of Work Equipments and Materials Health Related are caused by improper work equipments. Moreover design of such machines and equipments also plays an important role in employee stress.Old computer monitor without eye guard and keyboards without soft buttons are often the cause of multiple health issues. Cumulative Trauma and Repetitive Stress Cumulative trauma disorder occurs when same muscles are used repetitively to perform some task. This results in injuries of musculoskeletal and nervous system. Employees encounter high levels of mental and physical stress also. Lack of recreational activities Monotonous work schedule and lack of recreational activities can cause psychological disorder which effects the productivity of employees in workplace.Lack of motivation In spite of being an indirect cause for health issues this factor is increasingly becoming a common problem in modern workplace. Due to monotonous job and lack of reward employ ees are suffering from lack of motivation. This problem is resulting in increasing number of unscheduled leave mentioning the false reason of health related issues to the supervisor. This issue can be identified by using Douglas McGregor’s Theory X and Theory Y. Theory X assumes that people are lazy, dislike and shun work, lack ambition, dislike responsibility, and prefer to be led. These are the common symptoms of lack of motivation in workplace. Recommendations Employee Health Screening Employee Health Screening should be utilized to gain an overall health profile of the employee and the workforce in general frequently. This process data will help to figure out the continuous progress or deterioration of employee health and the management team can prepare effective solutions for each single employees. Health Promotion Seminars Mental Health Wellness seminars should be conducted to convey effective ways of reducing the likely presence of depression, anxiety or other mental h ealth related concerns of an employee or a job seeker.This health related awareness will provide guidelines how to avoid stress and monotonous activities Healthy working Environment We have to provide occupational health clinics, which give employees immediate access to specially trained medical personnel. Physicians and nurses who evaluate our employees should be specialists in occupational medicine. Mental Well-Being We have to be responsible for providing a safe, fair and clean work environment. We should also be accountable to the mental well-being of employees by helping them in personal struggles and providing a healthy work-life balanceRecreational activities Fun activities like games quiz can help the employees the get relief from monotonous activities. It is often said a healthy mind is the pillar of physically fit human beings. Fun activities can provide required breathing space to the employees to build up a healthy mind. Motivation Improvement Under Theory X, management approach should range from a â€Å"hard† to a â€Å"soft† approach. The hard approach should rely on coercion, implicit threats, close supervision, and tight controls; essentially an environment of command and control.The soft approach is to be permissive and seek harmony, with the hope that in return employees will cooperate when asked to do so. However, neither of these extremes is optimal. The hard approach often results in hostility, purposely low-productivity. The soft approach results in ever-increasing requests for more rewards in exchange for ever-decreasing productivity. Conclusion When we feel our best, we do your best. But when something is troubling or hurting us, it’s difficult to set those concerns aside and focus on work.We should provide support programs and services to help our employees live healthier and safer lives – at work, home and on the road. This is good for our people and good for our business. Our success is a result of the com mitment, dedication and aspiration of our employees and we should aim to provide an environment and culture that inspires and breeds success. With successful implementation of Employee welfare facilities we must ensure that all employees are under frequent health checkup. This will not only reduce absenteeism but also will provide sufficient improvement in productivity of each employee.

Leadership & Motivation Research Paper Example | Topics and Well Written Essays - 1250 words

Leadership & Motivation - Research Paper Example The organizations are focusing on effective leadership strategies and motivation process to retain employees. Lack of motivation and self confidence level of an employee can affect the organizational performance. Therefore, the organizations are trying to fulfill the personal needs of an employee to achieve significance work performance. Leadership Effective leadership strategy is an important tool that helps an individual to achieve organizational objectives and goals by influencing or motivating other employees (Williams, 2008). Successful leadership strategy depends upon specific situation and environment involved in those dynamics. Leaders within an organization have to follow several pathways to fulfill organizational goals. Following theory will help the readers to examine different kinds of behavior of a leader. Path Goal Theory of House Robert House stated that most important activity of a leader is to clarify the pathway of different goals of interests to the employees and s ubordinates. Effective leaders always try to develop a connection between the organizational goal and subordinate goal. Major objective of a leader within an organization is to improve the group performance through several motivation processes. ... In participative behavior, leaders generally consult with the employees and subordinates and then consider their views and options. Leaders with achievement oriented behavior support and encourage the subordinates or employees to apply superior efforts. The leaders try to strive for a superior level of goal achievement (Chance, 2009). Achievement oriented leaders believe that their subordinates can accomplish the goals. The characteristics of subordinates and several environmental aspects effectively influence the success. Moreover, these create potential opportunity for the successful leadership. Motivation The leaders and the managers of an organization try to motivate their employees through several motivational strategies in order to accomplish the organizational goal. Individuals can be motivated by several external environmental factors like supervision, pay, job perks and job benefits. This motivation process is known as extrinsic motivation. Moreover, people also can be motiv ated by the effective relationship between the job task and workers. This motivation process is known as intrinsic motivation. Following motivation theories will help the readers to understand about several aspects of human needs. Hierarchy of Needs Theory of Maslow Abraham Maslow established a theory based on five sets of human needs that are effectively arranged in a hierarchy. These are physiological, safety, social recognition, self esteem and self actualization needs. Physiological needs include needs for water, shelter, clothing, money and food. Safety needs include stability, structured environment and job security. Social recognition needs include affection, love, socialization, friendship and companionship. Self esteem needs include

Argumentative and Assignment Essay Example | Topics and Well Written Essays - 1250 words

Argumentative and Assignment - Essay Example One of these alternatives of giving remedies to diseases and ailment is referred to as homeopathy. In homeopathy, the proponents propose that when highly diluted form of infection substances are injected into the body of an ailing person with the same disease; he/she is able to realize normalcy since the highly diluted form of the antigens injected in the body will eradicate the ailment. This proposal has elicited serious rejection form different quarters with the proponents and the opponents maintaining equal position with reference to the effectiveness of homeopathy. Thesis Statement Having conceptualize the information surrounding homeopathy and how it gives remedies to diseases and ailment, I have not found any scientific backing as to whether the proposed form of rendering remedy can indeed work as stated. I therefore hold a contrary opinion about the process, believe that the process is short of basic science, and cannot be relied upon in giving medication in the contemporary m edication arena. In the Article titled ‘Evidence and Simplicity. Why we should Reject Homeopathy’ by Scott Sehon and Donald Stanley, there is a logical criticism on the functionality of homeopathy as a form of medication. In the criticism of the way homeopathy works, the article sought to address two fundamental questions about the remedy; is there a plausible explanatory theory about homeopathy that will make it appreciable by the opponent and if that is the case. Can we fully rely on homeopathy as a way of giving remedies given it usefulness as proposed by the proponent and is there sound and empirical evidence that the effectiveness of homeopathy is real (Sehon and Stanley, 4). The tow questions that were sought in the articles drew party answers from the proponents leaving a row of speculation on the efficacy of their proposed method of remedies. The proponents of this method of medication themselves accept that they don’t understand the science behind it and all they know is that it works miraculously, this response is irresponsible in the science domain. In science, cogent evidence, clarity, examples, and inferences are important facets of convincing eager audience about a proposal. Without scientific backing, such proposals are at best considered bad jokes. According to science, for anything to be considered able to give remedy, it must consider to explain the chemistry art of the medication and how it interacts with the body physiology. These important facts are ignored by homeopathy making its belief significantly impossible. The only defense the proponents of homeopathy are putting forth is that the medication needs not to march the western medication. The reason as to why I find the functionality of homeopathy patchy is the principle known in the medicinal field. Small microorganisms called antigens are responsible for the occurrence of diseases. The diseases are caused by the antigens, which are specific, and exhibit similar cli nical symptoms from one person to another. The antigens are different and can only be cleared by the different drugs or prevented by vaccines. In homeopathy, this is not the case; the same antigens responsible for the occurrence of a disease are also responsible for the remedies upon dilution. This argument have no scientific reasoning and that explains why it has been disregarded by most scientist as

Project Management Risk Management Essay Example | Topics and Well Written Essays - 1500 words

Project Management Risk Management - Essay Example It is further argued that the project managers ignore the issues like risk management associated with the projects because they want them to kick start the process as soon as possible ignoring the issues of great importance which can have the powers to seriously hamper the progress of any project. A good project manager would continue to assess what could go wrong with the project and exactly define which of the risks are important and which are not and based on that assessment, clearly identify the strategies to be implemented for guarding against those risks and then continuously monitor those strategies so that an effective control can be maintained over the project. Our proposed risk template identified fifteen (15) risks associated with the project and based on their relative importance have assigned a definite probability or likelihood of occurrence of such risk. These risks are however, identified after taking into account certain assumptions which were based on our historical experience as well as theoretical knowledge. Further to that we have also outlined our response to each of the risk identified. The overall structure of the risk template is simple however it attempted to identify clearly what are the risks that we may face and what will be their impact on the overall project and how project managers can devise their response to the overall risks associated with the project. Following section will discuss the risks identified, their likelihood and a detail summarization of the scores. Risk of vendor being taken over by other firm This risk is important in the sense that a takeover may halt the progress of the project and the project may not be completed timely due to lack of synergy between the two firms. I have assigned a score of 2(May occur) to it because there is a remote possibility of the same. I have to this result because vendor firm, in order to be more competitive can go for the same. In order to safeguard against this risk, firm must improve upon its contract writing and should develop mutually agreed contract which covers the same. Vendor does not have the requisite manpower to perform the tasks This risk is important in the sense that at the procurement stage, project managers may overlook this aspect. Vendors apparently tend to camouflage facts about them and may prove useless for the project once the project actually goes into action. In order to safeguard against this risk, we need to develop our in-house capabilities also. An overall score of 3 (moderate chances of occurrence) has been allotted to this risk. Vendor goes bankrupt It is unlikely that a vendor goes bankrupt however considering this risk, we have assigned a risk rating of 1 ( least likely to occur) to this risk and attempt to meet the risk through our in-house personnel as project managers would be working hand in hand with vendor Unlikely hood of the software being imported in the country It may be possible that the software required for the completion of the project may not be available in the country and due to legal complications; same may not be

HRM Essay Example | Topics and Well Written Essays - 500 words

HRM - Essay Example Berger & Berger (2003) suggest three ways to drive an organisation's success. The first strategy is to identify, select and cultivate the best talents; the second is to cultivate 'backups' for highly qualified people, so that in the event of the most qualified leaving the organisation the organisation does not suffer and finally "allocate resources to employees based on actual and/or potential contribution to organizational excellence". There are a number of issues that going to be a challenge for the corporate managers to manage talent within their organisations. The strategies, policies and practices of the corporate management have to be overhauled in light of increasing global labour force, virtual workplaces, race, culture and age of the employees. In addition to this the proliferation of the internet could give access for those who seek job opportunities elsewhere (CIPD 2006). Retaining talent will be the key agenda for any corporate and to achieve this lot of companies have to be revamped. Revamping may not be that easy considering the existing work ethics that have been in place.