Marketing related Essay Example | Topics and Well Written Essays - 500 words - 2

Marketing related - Essay Example Marketing research can serve as the primary tool to obtain the information needed to perform qualitative analysis about different areas within the marketing field. The descriptive role may be fulfill though primary or secondary research techniques. An example of an application of marketing research fulfilling a descriptive role could be Toy R’ Us company designing a package for a new toy that is attractive for young customer and persuades them to purchase it based on the packaging design. Marketing research also serves a diagnostic role for managerial purposes. The diagnostic role involves predicting the products that can be introduced in a particular marketplace. Burger King may desire to expand its operation into a new international location. Marketing research can help this company predict the success or failure of its product offering in particular location. Marketing research is a diagnostic tool that can prevent serious mishaps for this company. For example somebody in the company mentions India as a great location due to the size of its population. Marketing research is a tool that can predict the negative consequences of pursuing this strategic option since cattle in India is a sacred animal. Introducing a hamburger joint in a nation with such religious beliefs would not be a smart move by Burger King. A typical diagnostic application of marketing research is determining the reason a particular product is not achieving the desired sales the manager forecasted it would achieve. Marketing research also serves the function of being a prediction tool for executives of a firm. One of the primary objectives of marketing research is to predict the potential demand for a product in a particular marketplace. Based on quantitative analysis and other predictive tools such as the Delphi method marketing research can be used to determine the demand of a product in a